Happy Canada Day everyone! We know we’re a little early in sending these well wishes, but with Canada Day now under a week away, we thought it only right give you our best. As a business owner, you should be aware that Canada Day has practically already arrived. By that, we mean you should be promoting your business a very proud-to-be-Canadian brand in order to boost sales this forthcoming weekend.
Naturally, with Canada Day taking place on Monday, July 1st, Canadians will be given the benefit of enjoying a long weekend. What do you have planned to boost your Canada Day long weekend sales? We have a few ideas you may wish to consider.
Run ads on social media.
This isn’t the first time we’ve heralded the benefits of social media advertising, and it certainly won’t be the last! The world is on social media. There’s no reason for your business to not have a strong social media presence. All week long, your social media feeds should include Canadian images coupled with special messages about the savings people can enjoy by visiting your store.
On Wishpond.com, Carlo Pacis suggests business owners take things one step further by running a Canada Day contest on your social media pages. He notes that, like all other marketing strategies, this technique will require a financial investment.
“The unparalleled best way to drive traffic to your contest page is to run ads,” insists Pacis, “This may not be what you want to hear, but putting some money into running your social media contest can be worth the massively increased brand reach, the ultra-focused targeting and the impact it can have on your business’ bottom line. Run ads on Instagram and Facebook to members of your target audience to drive relevant traffic to your Canada Day contest.”
Offer the gift of food.
Do you know a single person who doesn’t enjoy eating? As many people like to say, “Free food is good food!” So why not offer up a snack table at your place of business that allows visiting consumers to have a free sandwich, slice of pizza, drink and/or dessert? Setting up a party atmosphere at your business is sure to turn heads and spark greater interest in your brand.
You may even wish to take your giving of free food one step further by partnering up with a local restaurant. As Basim Mirza of Colour Tech Marketing informs, giving away free food is a marketing strategy with a proven track record.
“A great example of a company that does this profitably is The Mandarin,” he writes, “They have been extremely successful during Canada Day with their promotions and are known for giving away free buffets on July 1st every year. Imagine all the loyal customers they gain in the process! Be creative. What can you give?”
Get a merchant cash advance.
No matter how you choose to advertise your business in order to boost its Canada Day long weekend sales, please don’t assume you won’t be able to afford the initiative. The unique merchant cash advance program offered by Synergy Merchants can get you the business funding you need within 24 hours!