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How The Super Bowl Can Help Boost Your Business

Well, it’s all settled. Super Bowl LIII, which is scheduled for Sunday, February 3rd at Mercedes-Benz Stadium in Atlanta, Georgia, will feature the returning New England Patriots going head-to-head with the recently relocated Los Angeles Rams.

The annual showdown, which crowns new champions of the National Football League,  is one that is often watched by a record-setting number of television viewers. And, as a result, the broadcast regularly scores record-setting advertising dollars from businesses of all kinds.

It’s no secret that the Super Bowl is known for its commercials and its halftime show as much as the game itself. Arguably, most viewers anticipate the commercials and musical entertainment more than they do the actual football game. With that said, it’s important to note that you don’t have to air a commercial for your business during the Super Bowl in order to get noticed. Such ads would be impossible to afford for most small businesses anyways!

So how can the Super Bowl help to boost your business?

Host an event!

Do you own a restaurant or other establishment that makes use of big screen TVs? If so, it’s practically a no-brainer to promote the fact that the Super Bowl is available for viewing at your place of business. If you can’t host customers to view the game, consider hosting a sales event in anticipation of the big game. This will be especially lucrative if you sell products that can help people host their own parties – snacks, dinnerware, drinks, party favours etc.

“Businesses that sell products and services to people from outside of their community, such as fans, competing teams and the media, see an intense period of spending from these newcomers,” says Nancy Wagner on, “In 2012, more than 116,000 non-residents spent $295.2 million during the Super Bowl held in Indianapolis. Restaurants, hotels, retail stores, cultural attractions and transportation services all share in the spoils.”

Offer a special!

As mentioned, you may not own a business that is fit for hosting a Super Bowl party. However, you can always take advantage of the big day by tying it into your advertising campaigns. Launch a “Big Game” sale (please note that, for many marketing efforts, using the term “Super Bowl” may be prohibited). Your sale can offer “big discounts” on just about anything you see fit that targets sports fans.

“Offering a special – whether you are selling a product or service – can help attract the anticipated crowds to your business,” writes Stephen Morris of The Louisiana Small Business Development Center, “You can promote your special in a number of ways like hanging a sign on your window or promoting on social media outlets…Even if you’re not in the area of a major event, you can still offer a Super Bowl special.”

Synergy Merchants can help you!

Chances are you won’t be able to afford the inflated budgets of those famous Super Bowl commercials. However, it doesn’t mean you can’t take advantage of the big game in order to boost your business. No matter the advertising technique you decide to go with, Synergy Merchants’ unique merchant cash advance program can help you to afford your campaign!

For more information, please don’t hesitate to call Synergy Merchants at 1-877-718-2026 or email us at

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