In 2018, consumers are looking for much more from the companies they do business with than simply doing business with those companies. They’re looking for relationships. Now, don’t get us wrong. We’re not encouraging business owners to wine and dine their customers – not in the literal sense, anyways. We are, however, highlighting the fact that, these days, shoppers are intent of having personal connections with the brands they choose to support.
How do you build personal connections with your customers?
It’s imperative that you do what you can to help your brand stand out from all of the rest. You can achieve that by getting to know your customers by name so that you can personally greet them when they visit you in future. That’s just one way to add personalization to the list of things that makes your business different than others in its industry.
However, more important than just knowing your customers’ names is knowing their likes and dislikes. By engaging in conversations with your customers, you’ll be able to better understand how to provide solutions to their problems. This goes a long way in securing long-term loyalty.
“Eighty percent of people say that brands are not tailored to their needs,” explains Deep Patel on Entrepreneur.com, “In a world where some brands like Netflix and Amazon are doubling down on personalization, smaller brands must also commit to this growing consumer trend.”
How can you get to know your customers better?
Don’t take for granted that people are bound to visit your place of business. It’s important to find ways to encourage them to check you out. With the summer season quickly approaching, it’s the perfect time of year to host an event that will excite the members of your customer base and give your opportunities to have some fun one-on-one conversations.
“Consider giving your most loyal customers a free pass to any business event that you host,” suggests Heather Foley on CustomerThink.com, “You’ll be offering them networking opportunities, plus the chance to hear industry expertise, and you’ll benefit too because you’ll be inviting great ambassadors of your brand to the event. They may even be willing to help in your promotion by speaking to new customers.”
How can you get your customers talking about your business to others?
One of the best ways to get people excited about your business is to have your customers promote it for you. You can do that by implementing a referral program where you reward those who have spread the word about how great it is to do business with you. You can also launch a contest. Who doesn’t enjoy opportunities to win free prizes?
Patel suggests you host a contest on your social media platforms. “Contests on social media increase online audiences by as much as 34 percent and boost email sign-ups by a similar amount, according to data cited by Hubspot,” he informs.
No matter the promotional campaign you employ to excite your customer base about your busienss, the Synergy Merchants team is here to help you afford it. Our unique merchant cash advance program gives Canadian business owners the ability to secure cash within 24 hours! To learn more, please don’t hesitate to call us at 1-877-718-2026 or email us at firstname.lastname@example.org.