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Developing The Right Team To Ensure Customer Satisfaction

In our last blog, we highlighted the fact that putting your customers first is a key to business success. When you make your customers enjoy their shopping experiences, they will be a lot more likely to continue supporting your store. Not to mention, they will also be a lot more likely to recommend your store to others. And, as all business owners know, there is nothing more valuable than word-of-mouth promotion.

How important are your employees in the customer satisfaction game? It should go without saying that you’ll need the right people to interact with your customers. Creating a strong team of talented employees isn’t the world’s easiest feat. It can be tough to find your “dream team”. However, as Michelle Pinchev points out on, making great customer experiences begins with having great staff members.

“Talent is the backbone of Canadian small businesses and gathering a strong team will make your small business a powerful force,” she writes, “A positive work environment will almost always translate into a positive customer experience, and the quality of your product or service is a direct result of the people behind it.”

How do you know you’re finding the right talent for your team? It’s important to clarify the type of culture that exists within your company’s working environment. Do you want a staff comprised of energetic, enthusiastic and self-motivated members? If so, you’ll have to put that out there in your job postings. Place personality just as high on your priority list as you do one’s job experience and academic credentials.

On, Susan M. Heathfield encourages hiring managers to create a checklist before going on a hiring spree. “This checklist for hiring an employee will help you systematize your process for hiring an employee,” she explains, “Whether it’s your first employee or one of many employees you are hiring, this checklist for hiring an employee helps you keep track of your recruiting efforts.”

How expensive is it to develop the right team? Of course, that will depend on how many people you plan on hiring and the amount of training that will be required to make your new hires job-ready. “Individuals with highly specialized skills can be expensive, but can also give you a competitive edge,” says Pinchev, “Expanding your team is a smart use of business capital as a larger workforce increases your capacity to do more – that’s an investment with a measurable, bottom line impact.”

At Synergy Merchants, we ensure that our clients can easily get their hands on the business capital they need to expand their businesses. Our unique merchant cash advance program offers Canadian business owners funding in as little as 24 hours without putting them through the rigours that are commonplace with business loan applications in banks.

For more information about our merchant cash advance program or to speak with one of our licensed funding specialists to get a free, no obligation quote, simply call Synergy Merchants at 1-877-718-2026 or email us at

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