Okay, so you’re a business owner who doesn’t exactly sell highly sought-after holiday gifts. So what? Does that mean your business should suffer during the holiday season? Certainly not. In fact, there are many ways that you can tie the holidays in to your business so that it can reap the benefits of all of that extra spending that so many consumers tend to do at this time of year. It’s all about finding an advertising angle that works best!
On Sideroad.com, Maria E. Andreu suggests tying your work in to the season as one of her top marketing strategies for the holiday season. She notes that you don’t need to be a retailer to advertise holiday specials for your business. You do, however, need to be creative. Come up with inventive ways to associate your brand with the holidays and you’ll find yourself ramping up business. She offers some interesting examples.
“Ask yourself – what about your business is seasonal?” she writes, “If it’s nutrition, talk up a fresh angle on how to eat nutritiously during the holidays. CPA? Focus on important end-of-the-year planning you can do. Divorce attorney? Send a tipsheet on how to enjoy your holidays as a divorced person, plus 3 important legal matters you should attend to first of the year. Virtually every profession can be tied into the end of the year/holiday theme.”
Andreu goes on to note that, for many business owners, the holiday season is a time of year when marketing is made easy. Simply offering discounts on products is often a strategy employed by retailers. Hosting special holiday events and launching sales also comes with the territory for retailers during the busy holiday shopping season. However, that doesn’t mean that such business owners can’t be creative with their approaches to marketing.
“If you’re in a profession that’s easily tied into the end of the year (food, shopping, etc.), then your work is done for you,” says Andreu, “If not, think harder. Ask yourself – what do people need from me during the holidays? Do they need more balance, a time to relax, a plan for how they’re going to do something better in the coming year? New year planning and balance are great themes that can be carried across many different businesses.”
At Synergy Merchants, our long history of providing Canadian business owners with merchant cash advances has proven to us that the more creative the advertising campaign is, the more successful it usually brings the business. The holiday shopping season is, pretty obviously, the perfect time of year to launch a creative marketing campaign. Of course, advertising budgets are usually “up there”, and that’s why our program comes in so handy during this time of year.
We have the ability to get you the money you need to launch your new advertising campaign fast! We’re talking 24 hours fast! As long as you process credit cards and debit cards as methods of payment, we can provide you with a merchant cash advance that will enable you to afford the marketing campaign you’ve been thinking about for years. Here’s hoping this year, it will help you to have your most successful holiday season yet!
For more information on our merchant cash advance program or to speak with one of our licensed funding specialists to get a free, no obligation quote, simply call Synergy Merchants at 1-877-718-2026 or email us at email@example.com.