How Can I Improve My Business In The New Year?

We all have New Year’s Resolutions. But business owners are a special breed of people. We generally think of ways to improve our businesses all year round. We don’t need for a new year to roll around in order to come up with ways to boost sales and improve customer satisfaction. Nevertheless, with the start of new year just days away, we’re likely all thinking of ways to better our businesses. So how can you improve your business in the new year?

Invest in online marketing. It should go without saying that all companies need to advertise themselves. You could offer the best products and services in your industry, but without anyone knowing about them, you won’t be able to generate sales. Advertising comes in many forms, of course. You can choose to get the word out via radio spots, magazine ads, billboards and television commercials, just to name a few avenues.

In 2017, however, online marketing is likely to be king. People all over the world are online every day. “Having a website that’s search optimized, being on social media that you actually engage with and incorporating email into your marketing strategy may seem like a hefty load to carry, but the reality is it is almost too easy for small businesses to do nowadays,” says Nicole Leinbach-Reyhle on Forbes.com.

“Automated marketing solutions help make consistent, frequent updates to all these channels nearly turn-key, and the data that’s tracked from social media, email marketing and other online strategies offers more than enough of a reason to make it a priority,” she continues. Needless to say, reaching out to your target audience through the internet will play a key role in your brand’s growth in the years to come.

Renovate your store. There’s nothing like sprucing up your place of business to communicate your brand’s commitment to being innovative. Sometimes, it’s the subtle yet significant changes to the way your store looks that can really help to invigorate greater interest in the buying public. As well, a renovated work space can also help to energize your staff members. And this can help them to be more productive.

“Impressing your employees should be just as important as impressing your customer base,” insists ServiceProfessionals.ca, “A commercial renovation project is successful when it makes work easier and more enjoyable for your staff members. Colour and design are important for inspiring new ideas and increasing enthusiasm. Work areas should be designed to enhance the functionality of the space and meal-break spaces should let employees relax and refresh so they can return to work with increased energy for a productive afternoon.”

Secure a merchant cash advance. No matter your decision for business improvement in 2017, it will be of vital importance to secure the extra working capital that will help you to see your plans through. At Synergy Merchants, we offer Canadian business owners merchant cash advances that enable them to afford whatever their plans are to grow their businesses. Unlike a bank loan, our program helps to get you the money you need quickly and without the hassle of credit checks and putting up collateral!

For more information on our merchant cash advance program or to speak with one of our licensed funding specialists to get a free, no obligation quote, simply call Synergy Merchants at 1-877-718-2026 or email us at info@synergymerchants.com.

Happy New Year!