There are numerous idioms and clichés involving the concept of getting something for free. For example, they say that “nothing in life is free”. The idea, of course, is that even if you’re not required to pay for something, there will be an inevitable ramification for accepting it. However, there is also the popular notion that “the best things in life are free”. The concept is that things like love from your family members and friends are worth more than any monetary value.
At Synergy Merchants, we certainly side with the latter interpretation of freeness. But, we actually believe that “the best things in life are free” expression is just as applicable to business practices as it is personal awareness. This is not to say, of course, that retailers should give away all of their products. There is, however, a number of great benefits to offering freebies to customers.
Freebies generate effective advertising for your brand.
As Martha C. White points out on Time.com, “freebies” should be regarded as paid advertising. By giving away free items and prizes to customers and other members of your target audience, you are effectively generating opportunities to receive word-of-mouth advertising. And as every business owner knows, there’s no better type of promotion than that spread by happy customers.
“The rise of social media has more companies concerned with ‘word of mouth’ marketing and reputation,” writes White, “Getting your customers to say nice things about you is, according to some research, as effective as traditional advertising, and it’s almost always cheaper…An article in the Journal of Marketing found that people who got a product for free talked about it 20% more. Getting a freebie related to the product prompted them to talk about it 15% more, while coupons and rebates didn’t make a difference.”
Freebies also encourage customers to try your products.
What better way to get a curious shopper to give your business a chance than to allow him/her to try your products out with no investment? On Ideas4SmallBiz.com, Emily O’Shaughnessy notes that people are more likely to try something they normally wouldn’t try if it is free and without commitment.
“That’s why my gym offers a complimentary one-day pass to people considering membership,” she reveals, “My daughter’s ballet encourages the kids to take a “trial” class to see if it’s something she’s interested in before committing. Free samples at the grocery store? Same concept. The idea is that if customers try something and like it, or have a positive experience, they’ll buy and then come back for more.”
At Synergy Merchants, we offer free, no obligation quotes for merchant cash advances.
We’re well aware that many Canadian business owners are still new to the merchant cash advance concept. As a result, we happily offer details about the funding available to them without any charges or requests for commitments to enrol in our program.
Our free quotes let merchants know about the exact amounts of their merchant cash advances and their costs. Again, there is no obligation to take the advance. However, the free information is often enough to give business owners excellent ideas about how they can grow their businesses!
For more information about our unique merchant cash advance program and to get your free quote, please don’t hesitate to call Synergy Merchants at 1-877-718-2026 or email us at firstname.lastname@example.org.