4 Steps To Springing Up New Success For Your Small Business

Sunny skies and warmer temperatures are hallmarks of the spring season. The word “bloom” gets thrown around a lot as nature’s colours spring back to life via flowers and trees. In the business world, entrepreneurs also look towards making their companies “bloom” via new marketing opportunities. What strategies can take you advantage of this spring to propel your business forward?

Here are four steps to springing up new success for your small business:

1. Take your business outside.

At the risk of stating some “no-brainer” advice, here’s our encouragement for you to host an outdoor event in the weeks to come. Take advantage of the warm and sunny days to set up a pop-up shop. You can either visit a local park, farmers’ market or community festival. Alternatively, you can create an event space in front of your place of business if the property can accommodate it. An outdoor event will expose your brand to a larger audience, intriguing interest from passers-by.

“Pop-up shops filled with trending seasonal items can attract traffic, especially when centered on a specific seasonal theme,” writes Krista Fabregas and Cassie Bottorff of Forbes, “Ideas such as eco-friendly springtime gardening, summertime skin care and football tailgating must-haves can set your shop apart from the usual seasonal competition. Seasonal pop-ups are also a good pitch for local independent stores that may not invest in a large selection of seasonal sellers.”

2. Spruce up your brand image.

Since spring is regularly referred to as a “time of renewal”, it just might be the perfect time of year to freshen up your brand image. When is the last time you updated your company logo? Is your company website in need of a makeover? Why not change up the look of your social media profiles to reflect the season? As well, consider launching a spring-themed marketing campaign to generate some new excitement about your revitalized brand.

“Tweaking your logo, decorating your store or office, and making (temporary) alterations to your packaging, website, and marketing material are examples of seasonal branding in practice,” notes Jamie Benjamin of Aspiration Marketing, “At no time should these decorations make it hard to recognize your original brand. Customers like change, but overdoing changes can alienate those who have become used to your branding as it is.”

3. Spark a new business partnership.

“Two heads are better than one” might be an old cliché, but it often rings true in the world of business. Seek out a partnership with a local business to expand your brand’s presence in the community. The tag-team approach to marketing will open your business up to an audience that otherwise may have ignored you. In addition, you can sponsor local events or charities, participate in community clean-up efforts or collaborate on promotional campaigns.

Business Link suggests that you integrate another company’s products and services into your product pipeline and branding. “An example is using ‘white labelled’ products, where you sell the product of another company but the product is sold and marketed under the marketing and brand of your company – you pay the other partner a commission for all items sold,” details their website.

4. Apply for a merchant cash advance.

No matter which advertising strategy you decide to use to boost business this spring, you’ll need funding to make it work. At Synergy Merchants, our merchant cash advance program can get you the cash you need immediately! For more information, call us at 1-877-718-2026 or email us at info@synergymerchants.com. You can also apply online for a free, no obligation quote!