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4 Steps To Setting Up A “Welcome To Autumn” Sale

We’re sorry to have to tell you this. But the summer is just about over! In another week, classrooms across the country will be filled and summer vacations, as we know them, will all come to a close. For many people, it’s a bit of sad time of year. And, for many others, things are about to get pretty exciting.

No matter which side of the fence you sit on, as a business owner, it is imperative you take advantage of the changing of the seasons. In fact, this is the week you’ll want to move forward on setting up a “Welcome To Autumn” sale.

Here are four steps to help you get it done right:

1. Decorate your store with fall colours.

Bring in the oranges and the browns! Fall will officially commence on September 23rd, but why not send out the welcoming party early? There are many Canadians who consider fall their favourite time of year. Get everyone in the spirit of welcoming in the new fall season by decorating your store. It will intrigue more people to take a look inside to see what you have for sale.

“If you have a storefront, consider putting up decorations in fall colours,” agrees, “Spas and restaurants could offer special seasonal menus.”

2. Distribute discount codes.

Advertise the fact that you have discount codes available for everyone who visits your store during the time of your “Welcome To Autumn” sale. You can distribute them on social media and/or include them in your print ads.

As Carlyn Hill reveals on, “a Forrester Research study on coupons found that 50% of poll takers say that they’re more likely to visit a store with a coupon, and 59% of people say that coupon codes influence their purchase.”

3. Get into the spirit of giving thanks early.

Thanksgiving isn’t until October. But that’s no reason to not acknowledge one of the fall season’s most celebrated holidays. Giving thanks, in fact, should be a year-round practice for all business owners. Be sure to reach out to your customers via email and social media to thank them for their support. Then go ahead and let them know about your new sale!

4. Slash prices on fall-based needs.

Do you own a supply store that sells rakes and shovels? Promoting a sale on these items will help to lure customers. Do you own a clothing store? You can heat sales up by promoting your discounts on sweaters, toques and scarves. Do you own a restaurant?

“Lower the price of select items,” encourages Hill, “Hoodies, long sleeves, and zip-ups are great styles to discount for the colder months or tanks and tees for last-call-for-summer-months sales.”

No matter what type of marketing strategy you choose for your “Welcome To Autumn” sale, Synergy Merchants’ unique merchant cash advance program can help you afford it. For more information, please don’t hesitate to give us a call at 1-877-718-2026. You may also email us at As well, feel free to apply online for a free, no obligation quote!

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