We’re just six days into 2022. How’s business? With the pandemic still presenting a problem, it can be tough to grow a company. However, hope is not lost with the help of some inventive thinking.
In our last blog, we offered some tips for how entrepreneurs could bring their businesses back to life this year. Here are four more effective ways to give your company a happy new year:
1. Bolster your team with all-star players.
Do you have staff members who need to be let go? No one truly enjoys giving workers the axe – especially during such hard times as the ones we’re facing now. However, it’s so very important to ensure that each and every member of your team is contributing in a positive way. In some cases, trimming the fat is an absolute must. While it sounds harsh, your company can’t afford keeping on employees who aren’t producing as expected.
“Worse than making a bad hire is keeping a bad hire,” insists Hao Lam on Forbes.com, “Have the tough conversations, and remove people from your organization as soon as you know they don’t align with the big picture. Delegate more tasks to your trusted leaders. Promote and move people into best-fit positions for what they bring to the table, and hire ahead of when you anticipate you’ll need staff.”
2. Maintain consistent marketing messages across all channels.
If you’re not regularly utilizing social media to promote your business in 2022, you may as well stop running your business. It is a well-known fact that Instagram, Facebook, Twitter and the like are highly addictive and widely used. Social media have outdone television, magazines and newspaper by leaps and bounds over the past several years. Utilize each of your platforms to communicate consistent marketing messages in order to reach the widest audience possible.
“Your customers are scrolling Instagram while they are watching their favourite TV shows,” informs Candace Huntly for Canadian Small Business Women, “They’re working while listening to podcasts. They’re grocery shopping online while streaming a movie. You need to know how your customers are consuming content so you can build a strategy that will have the most impact. It needs to be seamless across all channels to create a consistent experience for your customers.”
3. Conduct customer surveys and implement feedback based on findings.
The best place to get feedback about your business is the horse’s mouth. Conduct customer surveys via your website, email newsletters and social media. Find out what makes your customers tick…and what ticks them off! As Lam reminds us, companies have long looked at surveys and numbers to quantify customer satisfaction.
“While capturing data on transactional satisfaction is good, your client experience extends to every client touchpoint, from your website to your emails to your staff interactions, and should be analyzed more broadly,” he writes, “In today’s times, our clients need to be unexpectedly delighted and perceive we value them as much as we hope they value us.”
4. Secure funding to help grow your business.
Here is a reminder that Synergy Merchants’ unique merchant cash advance program enables all types of business owners to get their hands on much-needed business funding. Regardless of your credit history or length of time in business, you can be approved in less than 24 hours! For more information, please don’t hesitate to call us at 1-877-718-2026 or email us at firstname.lastname@example.org. You can also apply online for a free, no obligation quote!