Millennials are also known as members of Generation Y. The people who make up this portion of our population are typically aged between their early 20s and mid-30s. And, no matter what you think about these younger individuals, they are incredibly important to your business. Finding ways to advertise to them is crucial to the success of your brand.
Don’t worry if you’re unaware of how to appeal to this youthful generation. In today’s blog, we’ll provide you with some helpful tips!
Here are three ways to advertise your store to millennials:
1. Produce high-quality videos.
If it’s one thing most millennials absolutely love – it’s an interesting video. And we’re not talking about the kind of video that appears on music television channels. Because, in case you weren’t aware, such channels don’t exist anymore! YouTube is where it’s at. And if you can create engaging videos that help to demonstrate how your products and services can improve the lives of your customers, you’ll attract many eyes from the young millennial audience.
“Video is no longer optional for marketers, as evidenced by an Animoto study that found 80 percent of surveyed Millennials use videos to conduct research before making a purchase,” insists Chirag Kulkarni on Entrepreneur.com, “Well-crafted video appeals to potential customers on an emotional level, and it helps you separate yourself from the rest of the crowd. That differentiation can also help increase your conversion rate and encourage repeat customers.”
2. Become very active on social media.
We’re sure this is a tip you could have figured out for yourself. But allow us to provide you with some insight about how to use social media. Don’t just post comments, photos and videos. Engage with your friends and followers. A huge way to market your business to a younger audience is to make yourself visible in their feeds. This comes by way of liking and commenting on posts yourself.
According to Doze CEO, Emerson Spartz on Inc.com, “Social is the new SEO, especially when it comes to Millennials. Focus your marketing spend on reaching them via social platforms. These drive the most significant traffic back to brands and publishers. Optimizing the content is also key. We see the highest shares on short, captioned videos that nail the first ten seconds of content to hook the viewer.”
3. Have your business support a worthy cause.
Say what you want about millennials – they are a caring bunch. Today’s young people care deeply about social issues and often take part in charitable events and other activities that involve giving back to the less fortunate. At the very least, millennials are prone to share the news about charities and benefits through their social media channels. Supporting a worthy cause will work wonders in securing millennial support for your business.
“There are numerous benefits that come from finding a cause to champion,” says Kulkarni, “Most business owners think about the potential boon in terms of employee recruitment and retention, but customers — especially millennials — also appreciate a worthy cause.”
Please don’t assume that you can’t afford to advertise your business! Learn how quickly you can be approved for Synergy Merchants’ unique merchant cash advance program by calling us at 1-877-718-2026 or emailing us at firstname.lastname@example.org.