It feels like October is just zipping by, doesn’t it? As hard as it may be to believe, in just a few short weeks, retailers all over Canada will be preparing for the holiday shopping rush. Once Halloween is done, the colours in all of our malls will change from orange and black to green and red. The holiday season is almost upon us! And the wisest of business owners are preparing to advertise their brands in ways that will secure greater sales.
What are the best ways to advertise your business for the holiday shopping rush? Here are three:
1. Invest in holiday-themed promotional material. It should go without saying that your holiday marketing campaigns should be holiday-themed. But why not invest in materials that you can give away to your customers when they come into your store? That way, you can both get in on the spirit of giving and encourage them to keep coming back for more holiday shopping. On SeniorLivingMag.com, Tim Brown advocates for the giving out of Christmas promotional material.
“Invest in Christmas promotional material for your small business,” he insists, “This can include Gift cards, Christmas calendars, Christmas newsletters, etc. Anything your company generally uses as promotional material can now be promoted with a Christmas-centric approach. Many consumers expect businesses to promote festive communications during the holiday season. It’s also a great way to give back, raise brand awareness, and inject a healthy dose of Christmas spirit into your business.”
2. Create a marketing campaign that acknowledges various holiday occasions. Keep in mind that Christmas certainly isn’t the only holiday being celebrated at the end of each year. Hanukah should also be acknowledged. However, savvy entrepreneurs in the retail industry should keep in mind that both Black Friday and Cyber Monday are generally the biggest shopping days of the entire year.
It’s wise to start marketing your brand with special attention being paid to these days. On BusinessKnowHow.com, Tim Parker suggests that you put your creativity to work to come up with inventive holiday promotions. “Can you design a campaign around Santa’s reindeer?” he asks, “The 12 days of Christmas? Hanukkah or the mind-blowing stress of Black Friday?
3. Offer holiday sales and discounts. Holiday shoppers don’t just look for items that are popular and highly sought-after. They look for deals too. With all of the shopping they plan on doing in the next couple of months, there’s no doubt they’ll want to cut costs as much as they can. Get the leg up on your competition by promoting special sales and discounts on some of your more popular items. Brown advocates for this strategy as well.
“If your small business is looking to increase sales during the holiday season look to market some attractive discounts and sales,” he advises, “Depending on your sales strategies, it may be advantageous to give loyal customers discount coupons, organize customer surveys and reward respondents with freebies. Many small businesses will look to spread Christmas cheer this season by wearing Santa Claus hats, decking their halls with Christmas decorations and providing small gifts for patrons.”
At Synergy Merchants, we recognize the extreme importance placed on holiday advertising all throughout Canada. We’re also well aware of the urgency that many retailers feel when it comes to securing extra working capital in order to launch their advertising ideas. Our unique merchant cash advance program helps for small and medium-sized business owners to secure the advertising budgets they need within 24 hours!
For more information about our merchant cash advance program or to speak with one of our licensed funding specialists to get a free, no obligation quote, simply call Synergy Merchants at 1-877-718-2026 or email us at email@example.com.