This year, the back to school season is a more stressful one than any other in the past. Parents, all across Canada, are in the middle of contemplating whether or not to even send their children into classrooms in September. The coronavirus pandemic rages on, making most people uncomfortable with the idea of having their kids in packed classrooms. When the school year begins, many students may be learning remotely.
As a retail shop owner, this is an important issue for you to address. What can you do to relieve some of the pressures that come with back to school decision making? Offering special deals on back to school necessities is definitely a wise choice.
Here are three tips for a successful back to school sale:
1. Advertise where the kids are.
Sensibly, utilizing marketing techniques that target young people is the way to go. We’re thinking social media here. However, you don’t want your advertising campaign to get lost in the sauce as many other retailers will be taking to Facebook and Twitter. Why not create a video to help launch your back to school sale?
As Syed Balkhi points out on Business2Community.com, you want to consider where kids hang out online and what type of content they’re interested in. “For instance, you could create posts or ads on social media platforms such as Instagram or YouTube, where a lot of younger audiences spend their time,” he suggests, “Video content is especially popular with younger audiences.”
2. Be sure to target teachers.
Don’t forget our nation’s educators when planning your sale. As we alluded to earlier, this school year will be the hardest one to teach yet. On Woobox.com, Danielle Antosz reports that teachers spend an average of $500 per year on school supplies for their classrooms. One in ten teachers spends over $1000, she notes.
“If you are focusing only on students and their parents, your company is missing a large share of the market,” insists Antosz, “Consider offering sales for teachers or, at the minimum, use inclusive language that addresses the unique needs of teachers.”
3. Offer up some value-adding freebies.
You don’t necessarily have to offer discounts on all of your items in order to have a successful sale. Offering “2 for 1” deals by throwing some freebies into the mix is another great marketing strategy. Everyone loves free stuff, right? Especially when the freebies add value to the purchases (a free calculator with every backpack, for example), your campaign will more likely be well received.
“Instead of focusing only on selling your products, you should provide your audience with valuable back-to-school resources as well,” agrees Balkhi, “Offering helpful freebies is a great way to increase brand awareness with your target audience.”
No matter what type of strategies you use for your back to school sale, Synergy Merchants can get you the funding you need to make it a success. For information about how our unique merchant cash advance program can help you to afford your next promotion, please don’t hesitate to call us at 1-877-718-2026 or email us at firstname.lastname@example.org. You can also apply online for a free, no obligation quote!