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Of course, there are many different ways to advertise your small business. But what is the best way? To be honest, it will probably be hard to ever know the answer to that question for sure, because business advertising methods keep evolving. Take social media, for example. Just a decade ago, it would be considered unheard of to place so much emphasis on using the various social media platforms to plug a brand of any kind.
Naturally, some trial and error is necessary in order to truly figure out the best ways to advertise your brand. But here are three ideas that are worth a try:
1. Pay Per Click Advertising. While it is generally free to set up your social media accounts and begin communicating with people all over the world, it doesn’t mean that you should be tight with your online marketing budgets. Pay Per Click (or PPC) Advertising encourages members of your target audience to click on ads for your company that will bring them to your business website. These ads can appear in various places on the internet.
Naazim Ahmed of Coretium Media explains further. “Google Adwords is the obvious choice but there are others such as Bing ads, Yahoo ads and Microsoft ads,” he writes, “There is a learning curve involved but… (it is) well worth it. However, your best option would probably to get a PPC specialist or PPC agency to manage your account if you don’t.”
2. Vinyl Banners. It’s all about strategic placement. It’s important that you do your research in order to discover the locations where members of your target audience frequent. Consider sporting events, concerts and festivals as venues for your vinyl banners to be placed. The more eyes that view them, the higher the chances are that you will be receiving visits from new customers.
“Vinyl banners can be placed strategically for maximum visibility,” describes Dorit Sasson of The Huffington Post, “Because there are so many sizes and types that can be used both outdoors and indoors, understanding your purpose for using them should be factored when deciding upon the best type of banner.”
3. Blogging. Clearly, we are practicing what we preach here. These days, content marketing is among the most effective ways to bring more attention to a brand. By having regularly updated blogs on your website, you give search engines more reasons to pull your site up when people search the web using keywords related to your industry. Posting regular blogs also helps to legitimize your website, giving your brand greater prestige in the eyes of web users.
“Believe it or not but if you want more organic traffic then having a blog on your site is essential, reveals Ahmed, “The main thing it will do for your business is help you to establish some authority in your niche. It is a long term strategy which will take a lot of good quality articles, but the results are well worth it. If done well you should eventually start seeing a lot of traffic coming to your site.”
No matter which advertising avenue you decide to travel down, you’ll certainly require money in order to afford your next campaign. That’s where Synergy Merchants comes in. Our unique merchant cash advance program can get you your much-needed cash within 24 hours! For more information about the program or to speak with one of our licensed funding specialists to get a free, no obligation quote, simply give us a call at 1-877-718-2026 or email us at firstname.lastname@example.org.