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There are many things you can do inspire your customers to remain loyal to your brand. And a focus on attaining customer loyalty is certainly something you should consider. After all, how do you know that your customers are only coming to you to buy what you have to offer? It’s very possible that many people may be going back and forth between your store and its competitors. Perhaps, such as issues as discounts, location and customer service are creating those indecisive moves.
So what can you do to inspire customer loyalty? Here are three simple ideas:
1. Get to know your customers personally. You may not be able to outdo your competitors when it comes to the products you sell. Perhaps, they’re exactly the same. So what’s going to set your company apart from the rest? It’s all about how you make your customers feel. When you put in efforts to make people feel like they’re visiting friends when they enter the doors of your store, you’ll find them coming back a lot more often.
On Forbes.com, Richard Kestenbaum writes that engaging in dialogue with customers is an important way to grow loyalty. “As with relationships among people, dialogue doesn’t mean continuous, incessant communications, messaging and requests for feedback,” he clarifies, “It means communication by other means including respecting customers’ time, appreciating their loyalty, and making everyone’s job at every level of the company focused on customer service.”
2. Be communicative. Even the best of friends lose touch with each other. And this only serves to hurt the relationships. Keeping in touch doesn’t necessarily mean inundating your customers with calls and emails – but it is a good idea to reach out to them on a regular basis. It’s important that your customers are aware that you value their business. Keep them in the loop with all of the latest goings-on with your brand and give them that “exclusive” attention.
Entrepreneur.com agrees that you should let customers know what you are doing for them. “This can be in the form of a newsletter mailed to existing customers, or it can be more informal, such as a phone call,” the site suggests, “Whatever method you use, the key is to dramatically point out to customers what excellent service you are giving them. If you never mention all the things you’re doing for them, customers may not notice.”
3. Be as open to negative feedback as you are to praise. Of course, it feels great to have people tell you how great your business is. But, it’s just as important to be able to learn from those who don’t think it’s that great at all. Be sure to accept constructive criticism in ways that prove that you’re willing to make changes to please customers. Kestenbaum writes that expressing empathy by taking into account what customers have to say is an impressive value.
“This is probably the hardest value to communicate through an organization,” he admits, “It allows consumers to ask the question, ‘Does the brand understand how I feel?’ The answer can’t come in words, it has to come in products and actions. For example, are products from my local environment? Are the products made ethically? Are the workers paid fairly? Is the environment treated respectfully in the production of the product? Are my values the values of the company?”
The team, at Synergy Merchants, is always looking to help Canadian business owners gain greater favour with their customers. For more information about how our merchant cash advance program can help you or to speak with one of our licensed funding specialists to get a free, no obligation quote, simply call Synergy Merchants at 1-877-718-2026 or email us at firstname.lastname@example.org.