Everyone knows that the world is online. You’d be hard pressed to find anyone who has had no surfing-the-internet experience. By the same token, it would also be difficult to come across any business with absolutely no online presence. It cannot be understated how important it is to utilize the worldwide web to grow your business. This very blog post is a very example of what we’re talking about!
When it comes to growing your company’s online presence, there is arguably no better way to do so than to be active on social media. Today, the Facebooks, Twitters and LinkedIns of the world are the top ways to communicate your brand message and interact with others. However, not all social media users have the same ability to grow their audiences. So what’s the secret?
Here are three keys to generating a greater social media buzz:
1. Interacting with others…for real!
Being active on social media is a lot more than simply publishing a random post every now and again. It’s important to remember the whole “social” part of social media. Your success in growing your company’s reach will rely heavily on how often and how well you interact with others. We’re talking about “liking” posts, leaving comments and engaging in actual conversations.
On SocialMediaExaminer.com, Debbie Hemley cites Lana Bandoim who writes, “Social media engagement is often defined as the real interactions that happen on these networks.” Bondoim, writes Hemley, “points out that social media engagement relies on daily interactions among users to survive. While autoposting tools are one way to communicate, more businesses are beginning to understand that engaging with their audiences in real conversations will bring them better results and add more value to their social streams.”
2. Creating a unique hashtag.
Hashtags are social media’s way of creating conversations for others to join. By clicking on a word that has been hashtagged, you will be able to view all of the posts that are similarly labelled. A #businessfunding hashtag would bring you to a conversation that involves what Synergy Merchants is all about. What hashtag would work best for your company’s online posts?
“Many businesses, big and small, are using hashtags as a way of gaining more attention for the brands, products, and services that they have to offer,” explains Jeff Bullas on his website, “There are currently millions of people worldwide who log onto Twitter every day to write tweets or see what their followers are up to. To sum it up, if you want free exposure for your business, creating a hashtag for it would be your best bet.”
3. Focusing on frequency.
Yes, quality posts will always count for a lot. But you can’t expect to gain much of a following if you post infrequently. According to Leo Widrich on Buffer.com, “around 5-10 times a day on Twitter and 1-4 times a day on Facebook gives you the optimal outcome.”
Now, of course, we can understand if you simply don’t have enough time in your day to be working your social media accounts. Hiring a social media marketing specialist may be in order. How can you afford this new venture into creating a greater social media buzz for your company?
Contact Synergy Merchants and take advantage of our unique merchant cash advance program! Call us at 1-877-718-2026 or email us at firstname.lastname@example.org. You can also apply online for a free, no obligation quote!