Winter will be over in two weeks! Yes, you read that right. Even though the chilly weather in your neck of the woods may say otherwise, the official start of spring takes place on Thursday, March 19th. As a business owner, the changing of the seasons offers you the perfect opportunity to heat things up in your store. The pun is intended. Along with the temperatures, your sales can rise with the introduction of a sale that acknowledges the start of spring.
Here are three ideas for launching a “Welcome To Spring” sale:
1. Take advantage of the “spring cleaning” concept.
Spring cleaning is one of the most widely-recognized and participated-in spring activities. Once the winter is over, many people like to go through their homes to de-clutter and start fresh along with the new season. On Threadless.com, Carlyn Hill advises business owners to take advantage of spring cleaning in their sale messaging and in the products they choose to promote.
“New clothing items make for a great wardrobe refresh, laundry bags are perfect for when that spring cleaning leads to a mountain of laundry that needs to be washed, and home decor items like pillows and wall art are the perfect thing for sprucing up a space without gutting it completely and starting over,” she writes, “Customers will be in the ‘new season, new me’ spring season mindset – tap into that!”
2. Focus on items that are popular this time of year.
It only makes sense to address the needs of consumers all year-round. And at this time of year, many shoppers will be looking for lighter clothing. Naturally, the spring is the season for putting away the boots, toques and jackets in preparation for days when t-shirts, shorts and sandals are appropriate. But of course, clothing stores aren’t the only businesses that offer products that are fitting for the spring season.
On TheBalance.com, Deborah Fowles lists a number of items that are historically popular during March and April. For the month of March, she lists air conditioners, washers and dryers, garden supplies, outdoor winter sports gear, luggage and china as top sellers. In April, sales of yard and garden supplies, bridal gowns, furniture, cruises, European vacations, paint and wallpaper are high.
3. Post a bunch of spring-themed photos to social media.
Getting your target audience into the spirit of the new season is an excellent way to entice them to visit your store. And it’s hard to argue that social media platforms such as Instagram are among the best ways to get the word out. Instagram is especially popular because of the photos and videos that people upload in order to intrigue their followers. Hill writes that photography is crucial to promoting spring sales.
“The purpose of lifestyle photos is to sell a story and a lifestyle that customers want to be a part of,” she informs, “In other words, it’s all about the vibes. Make sure that your spring sale photos are creating the right atmosphere.”
No matter what ideas you use to launch your “Welcome To Spring” sale, Synergy Merchants can get you the funding you need to make it a success. For information about our unique merchant cash advance program, please don’t hesitate to call us at 1-877-718-2026 or email us at firstname.lastname@example.org. You can also apply online for a free, no obligation quote!