3 Effective Advertising Methods For Your Small Business

At Synergy Merchants, we proudly offer Canadian business owners opportunities to grow their businesses with the help of our unique merchant cash advance program. Unlike the process required to get a bank loan, our application steps are few and easy. By reviewing a merchant’s credit and debit sales, we are able to quickly determine just how much money can be advanced and exactly what it will cost. Applicants often receive their funding within 24 hours!

What our merchant cash advance recipients do with their money is completely up to them. But, we certainly advise that the money be used towards making their businesses more profitable. Sensibly, advertising is often at the tops of the lists when it comes to things to do with the funding we provide. And there are many different ways that a business can be advertised. But what are the most effective advertising methods for your small business?

Here are three:

1. Create a referral program. There is no better advertising than word-of-mouth promotion. When happy customers tell others about the companies that make them happy, it’s considered the most genuine form of business advertising there is. Referrals are legitimate recommendations because they are often based on actual positive experiences. So, it’s wise to encourage your happy customers to refer your business to their family members and friends.

A referral program that incentivizes people to spread the good word about your business is an excellent investment. “Ask your clients if they would give a referral, and if they say ‘yes,’ make sure you post these referrals on your website and social media pages,” recommends Emad Rahim on IntelligentHQ.com, “Gradually, you will build a list of content customers who are willing to vouch for your business. Again, the power of word-of-mouth we discussed earlier.”

2. Seek product placement opportunities. Sometimes, the most effective marketing campaigns are the ones that don’t overtly appear to be marketing campaigns. We’re referring to moments like when you’re watching a movie and can’t help but notice the drink that the star is consuming. That doesn’t happen by accident. The brand likely paid a hefty advertising fee for that product placement.

In many cases, you don’t have to pay a fee at all. Wix.com recommends that you volunteer your branded products for use in productions and events to get people more familiar with your company. “Visibility is powerful,” insists the website, “Even if you don’t get a monetary return when you loan or donate your products to a short film production, a festival or a workshop, your brand presence still makes an impact.”

3. Invest in an online marketing campaign. In today’s modern world, shoppers are very savvy. And this is because they know that they have resources that were once non-existent. We’re talking about the internet. Within seconds, people have the ability to locate information about products and their prices because of the smartphones they carry around with them every day. Needless to say, it’s important to have a strong online presence.

Rahim highly recommends that you develop a strong online marketing strategy. “To promote your brand effectively and cheaply, create an email list and invest time in email marketing,” he suggests, “Newsletters should also be part of your Web marketing tools, in addition to blog posts. Also, remember to always at the bottom of your email a catchy, informative thing or two about your brand, your company, or something awesome you might be working on at the moment.”

Synergy Merchants would love to help you to get your next advertising campaign off the ground. For more information about our unique merchant cash advance program or to speak with one of our licensed funding specialists to get a free, no obligation quote, simply call Synergy Merchants at 1-877-718-2026 or email us at info@synergymerchants.com.