Why Fall Is The Perfect Time Of Year To Expand Your Small Business

We’re really getting into the thick of it now! With Halloween a little over a week away and the holiday season to follow soon thereafter, we are clearly well into the fall season. Remember that it still has about two months to go. Are you considering expanding your small business? While it may be a very busy time of year for your company, fall may also be the ideal season for you to take things to the next level.

Fall is often seen as a “reset” season.

For many businesses, summer is a slow season. Many people go on vacation leaving local stores emptier than usual. However, when the summer is over and everyone returns home from their travels, business can start to pick up. This is a time of year when many business owners begin to refocus their energies on growing sales. Of course, the holiday shopping season is always a busy one. It’s a good idea to offer fresh promotions and introduce new product lines.

Sueling Ching of Ottawa Business Journal recommends that business owners refine their goals and value propositions during autumn. “What needs adjustment or fine-tuning?” she asks, “Use this time to re-evaluate your objectives, update your business plan, and set new, realistic goals for the remainder of the year. Engage your team in this process to ensure alignment and commitment to the revised goals.”

Fall presents the busiest shopping season of the year.

As mentioned, the winter holiday season will soon be here. Expanding your business, during this time of year, positions your brand to take full advantage of all the pre-holiday build-up. By growing your product selection, hiring additional staff or opening a new location, you can ensure that your brand is ready to meet the increased demands of holiday shoppers. Having a wider range of offerings can make your business a top choice for consumers.

Simon Slade of SaleHoo points out that, as we get closer to major holidays like Black Friday and Christmas, the demand for certain products will skyrocket. “This is your moment to capitalize on high-margin products,” he insists. Among Slade’s suggestions are fashion that helps people stay warm and stylish, winter sports gear, cozy and festive homeware and products that keep you entertained while indoors.

Fall is a popular time for industry trade shows.

Have you attended any conferences or networking events recently? Now is the time to register for one or two! Many events are scheduled after the summer. As you should know, industry trade shows offer prime opportunities to form new business relationships, find potential partners and discover other growth opportunities. By expanding your business in the fall, you can leverage the connections that are made available to you.

“Trade show participation works best to unveil your newest offerings to prospects,” affirms trade show booth designer, Exponents, “It would work better for your brand to stay available with mini samples of your product to gain better access to customers’ attention. If you find that difficult, try to portray your newest product with maximum photographs, product specification sheets or supporting literature that provides your audience a crystal clear idea of your newly-launched product.”

Could you use some funding to help you expand your business this fall?

Synergy Merchants’ unique merchant cash advance program can get you the funding you need within 24 hours. It can help you to put your expansion plans into action immediately! Contact us to get a free, no obligation quote today! Call 1-877-718-2026 or email info@synergymerchants.com. You can also apply online!