Turning Your Usually Slow Spring Into Your “Grow” Season

We’ve now all been able to enjoy a full week of spring! Perhaps the word “enjoy” isn’t exactly accurate. Here in Toronto, the winter seemed to kick off as soon as spring started! Either way, we’re all in for warm and sunny days sooner than later. Have things been heating up at your business? Or do you find that spring is your slow season? If so, implementing the right marketing strategies can help your business to bloom during this time of year.

Host an outdoor event.

Naturally, you’ll need to plan for a day when the weather is warm and the sun is shining. An outdoor event is an excellent way to generate interest from members of your community. This spring, set up a tent or tables outside to display your products. Consider partnering with other local businesses to create a community event that draws in a larger crowd. Why not collaborate with a non-competitor to throw a spring block party with music, food and special offers?

LimeMedia reminds us to prepare for inclement weather. “As a marketer, it’s always better to be over-prepared than to fly by the seat of your pants,” warns their website, “You can have tents on standby or even a secondary location if your activation is rained out. Many events go on ‘rain or shine,’ but it’s important to note that it might affect your attendance numbers.”

Launch a spring cleaning sale.

This may sound like an obvious suggestion, but it’s a valuable one, nonetheless. People love savings. A spring cleaning sale can clear your shelves of items that didn’t sell during the winter – that is, if they are sold at nicely reduced prices. Offer discounts to declutter your store of non-seasonal items. You can also slash prices on such items as cleaning supplies, storage solutions and home decor products that help customers with their own spring cleaning routines at home.

“When running a spring cleaning sale, keep your customers in the know by sending emails blasts and app notifications announcing your sale with special discount codes,” advises Soumanti Datta of CommentSold, “Make sure to post your spring cleaning sale offers and timeline on your social media to let the world know!”

Create a new loyalty program.

There is no business like repeat business! Never forget the customers who have already supported you. They are more valuable than those who have yet to visit your store. Reward your loyal customers with a new spring-themed loyalty program. You can offer points or discounts for every purchase made during the spring season. As well, you can provide additional rewards for customers who refer friends or family.

As reported by Jia Rizvi of Forbes, 78% of consumers are more likely to buy from a brand with a loyalty program. “In a world where there are endless ways to shop – whether that be in-store, online, or through a gaming app – a lucrative rewards program can be the differentiating factor that brings repeat customers back to a brand to spend their hard-earned money,” she writes.

Apply for a merchant cash advance.

Synergy Merchants’ unique merchant cash advance program has helped many a Canadian business owner to survive their slow seasons. To learn all about it, please don’t hesitate to call us at 1-877-718-2026 or email us at info@synergymerchants.com. You can also apply online for a free, no obligation quote!