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The Importance Of Cash Flow

You need money to make money. This age-old adage is less a cliché than it is the actual truth. No business can function without cash flow. Its importance cannot be understated. Simply put, having a positive cash flow means that you make more money than you spend. With more money coming into your business than is going out, you’re not just able to make profits and grow your company, you’re also able to easily handle the day-to-day requirements that come with being a business owner.

As Dave Clarke explains on, having cash on hand is important because it enables you to make payments for the various things that help you run your business. Among them are expenses like stock or raw materials, employees, rent and other operating expenses. “Positive cash flow means your business is running smoothly,” he writes, “High positive cash flow is even better and will allow you to make new investments (hire employees, open another location) and further grow your business.”

What are the best ways to ensure that your cash flow remains positive?

It’s important to stay on top of all of your expenses. Knowing exactly how much you’re required to spend in order to run your business every month is a key ingredient to maintaining a positive cash flow. If you can ensure that the money your company earns more than covers its expenses, you’re in good shape. This is especially important for entrepreneurs who are just starting out their businesses. Clarke outlines some specific things to keep in mind.

“Make a list of all the one-time start-up expenses that you have paid or expect to pay,” he advises, “Think incorporation fees, legal and accounting, licenses and permits, construction or remodeling, security deposit on a rental agreement or purchasing property, marketing materials and signage, initial inventory or supplies, fixtures like cash registers, office supplies, furniture, equipment, etc.”

How does a strong cash flow help your company to grow?

With a strong cash flow, you put your company in a position to continually turn profits. As a result, you will be able to accumulate the necessary funding to invest into your company’s future. On, Neil Kokemuller explains that having a positive cash flow allows you to manage debt while giving you the comfort and capabilities to grow your brand.

“Building new locations, investing in research and development, renovating infrastructure, improving technology, providing more training and purchasing more assets and inventory are among the ways your business can grow and improve with strong positive cash flow,” he writes, “Getting to a position of excess cash flow helps your company operate in a strategic, proactive way, rather than a reactive, defensive way.”

How can Synergy Merchants help you with your cash flow?

The ability to maintain a positive cash flow is one of the main reasons so many Canadian entrepreneurs opt for our unique merchant cash advance program. We can offer quick injections of cash into your business by guaranteeing an approval process that is fast, simple and transparent. We approve every qualified and completed application for an advance!

For a free, no obligation quote, please don’t hesitate to call Synergy Merchants at 1-877-718-2026 or email us at

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