This forthcoming Friday is Black Friday. The Monday that follows it is Cyber Monday. It is certainly no secret that these two days are the busiest shopping days of the year. With Christmas about a month away, this is the…
Black Friday is only eight days away! In our last blog, we offered some tips to help you set up your shop for its biggest Black Friday yet. We listed personalizing your emails, creating urgency and designing website popups as…
Black Friday is fast approaching! On November 26, retailers all over Canada and the United States will be enjoying their busiest shopping day of the year. The day, which comes after American Thanksgiving every year, is one when holiday shoppers…
In our last blog, we listed a number of ways retailers can get parents to select their stores for back to school shopping. We focused on such marketing tactics as creating back to school landing pages for their websites, sending…
Here we are, in the second week of May. For Canadians, that means a long weekend is drawing near! Unofficially, the Victoria Day long weekend (or “May 2-4”) is recognized as the start of summer. Generally, the combination of the…
We’re willing to bet that a year ago, you didn’t expect to still be contending with a pandemic today. But, here we are. It’s May 2021 and COVID-19 continues to wreak havoc on our lives. At present, business owners in…
This Thursday, April 22 is Earth Day. First held in 1970, the annual event demonstrates support for environmental protection. Today, the occasion includes a wide range of events coordinated globally by EarthDay.org. Not only is Earth Day an important way…
We’re almost there! Just two more days and the spring season will officially be here! The winter always seems to overstay its welcome, doesn’t it? So we’re sure you join us in looking forward to the beginning of the new,…
Every company needs to have a good cash flow. It’s often referred to as the “lifeblood” of a business. “Cash flow” refers to the amount of money that comes into and out of your business. Are you earning more than…
As of today, there is officially one week left in the holiday shopping season. That is, of course, if consumers are looking to get all of their purchases wrapped and under Christmas trees in time for the big day. By…