How To Successfully Expand Your Brand Into New Locations

You’ve been running your small business for some time now. Things are going pretty well. But what can you do to turn “pretty well” into “amazingly well”? In all likelihood, you may have been hearing some “you should open a new location” advice. Sounds like a pretty good idea, doesn’t it?  What steps need to be taken? How can you successfully expand your brand into a new location?

Partner up with local influencers.

Your first step should involve researching the areas where you are considering opening a new location. Is there anyone better than a local influencer to help you develop a strong presence in the community? Get in contact with someone who can provide you with valuable insights into local preferences. Collaborate with that individual on content. As well, host joint events or offer exclusive promotions through their channels.

“Influencer collaborations have proven to be a potent marketing strategy that assists in asserting an agency’s robust presence within a community,” says BuzzBoard, “By partnering with local influencers who have similar brand values, an agency can elevate its brand, cultivate trust and establish a devoted customer base.”

Host a pop-up shop.

It’s a good idea to test the waters. Before you go full throttle on your expansion plans, host a pop-up event to introduce your brand to the community. The event should allow you to gather some valuable feedback while you build brand awareness. It’s wise to select high-traffic areas for your pop-up event. You may also wish to partner with complementary businesses to maximize your exposure. Be sure to create a memorable, immersive experience that showcases your brand’s personality and offerings.

“One of the primary advantages of pop-up shops is their ability to generate buzz and increase brand awareness,” notes GoodKids.ca, “By appearing in unexpected locations or offering limited-time experiences, pop-up shops create a sense of excitement and urgency that encourages customers to engage with your brand.”

Participate in community events.

If you want to be successful in a new community, it’s important to present yourself as an active member of that community. When you become visible and active at local events, you work to significantly boost your brand’s presence in that market. Sponsor community events, participate in local fairs or organize workshops that align with your business. This grassroots marketing approach can create a loyal customer base and foster strong local relationships.

“Just being out there can do wonders for your brand awareness,” affirms Leighton Media, “Community involvement shows your customers what you’re doing to make their immediate world a better place for everyone. Another brand awareness benefit is added content for your social channels or blog. It’s one thing to be at an event. Take it to the next level and talk about it before, during and/or afterward.”

Many small business owners throughout Canada assume they will never be able to afford their plans to expand. This is where Synergy Merchants can help. Our unique merchant cash advance program can get you the funding you need within 24 hours, helping you to put your expansion plans into action right away! Contact us to get a free, no obligation quote today! Call 1-877-718-2026 or email info@synergymerchants.com. You can also apply online!