How To Spike Sales In Your Retail Store Over The Holiday Long Weekend

Here, in Ontario, this forthcoming weekend is the Civic Holiday long weekend. Did you know that only the Northwest Territories and Nunavut share this holiday with Ontarians? The provinces of British Columbia, New Brunswick and Saskatchewan will all be celebrating holidays named after their provinces. Meanwhile, August 5th will be Heritage Day in Alberta and Natal Day in Nova Scotia.

No matter what the day is called in your neck of the woods, the Synergy Merchants team would like to wish you a wonderful long weekend! We would also like to offer business owners some tips for how they can spikes sales in their retail stores over the holiday.

Launch a social media giveaway.

We really can’t think of a bad time of year to engage with your online audience. Ahead of the holiday long weekend, encourage your followers to like, share and comment on your posts for chances to win prizes from your shop. Use a unique hashtag such as #HolidayHaul or #KeepYourEyesOnThePrize to track entries and increase your store’s online presence. Announce the winner of your contest following the holiday long weekend.

“Running a social media giveaway is a cost-effective tactic that small businesses and established companies use to increase engagement, boost brand awareness, connect with a new audience, and bring in new customers,” informs Sampada Ghimire of ViralSweep, “Giveaways increase engagement and help you attract potential customers who are more likely to make a purchase and become repeat customers.”

Offer limited-time discounts.

Holidays only last for so long. So should your sales! Promote a sale that is specific to the holiday long weekend to help create senses of urgency in your target audience. You can either highlight select items or offer a percentage off merchandise throughout the entire shop. It’s a good idea to display a countdown on your website and social media accounts as well as in-store. When you offer limited-time offers, it encourages shoppers to not procrastinate for fear of missing out.

“Limited time offers appeal to online shoppers by creating urgency and driving engagement, as they are sensitive to cost and attracted to exclusive deals,” notes Krunal Vaghasiya of Wisernotify, “The key is that it creates a sense of urgency and scarcity that compels your customers to act fast before they miss out on a great deal.”

Set up family-friendly activities.

Holidays are times when families and their friends get together to create special memories. There’s no reason your place of business can’t be a destination for them to visit and have fun.  During the upcoming holiday weekend, set up a craft station, hire a face painter or organize a scavenger hunt. Promote these activities through your website and social media accounts to let families know that your shop is the perfect spot for a fun day out.

Francesca Nicasio of Dor suggests adding in-store classes to your shop’s list of activities. “In-store classes are a great way to attract visitors and build stronger customer relationships in the process,” she writes, “Find a topic that’s relevant to your niche and offer free learning sessions. Many retailers are already implementing this.”

Contact Synergy Merchants!

No matter the holiday long weekend advertising strategy you choose for your store, the Synergy Merchants team can help you to fund it. To learn all about our unique merchant cash advance program, please don’t hesitate to call us at 1-877-718-2026 or email us at info@synergymerchants.com. You can also apply online for a free, no obligation quote!