How Proper Inventory Ordering Is Vital For Holiday Sales Success

By the end of this week, the month of November will be underway! Don’t look now, but we’re about to enter the busiest shopping season of the year. The holiday shopping rush will soon be upon us. That means that retailers are now tasked with stocking their shelves with ample amounts of heavily-sought after products. Is your business prepared? Let’s look at how proper inventory ordering is vital for holiday sales success.

Significantly boost your revenue.

There’s no time of year more important than right now to have sufficient inventory. Consider the fact that consumers are expecting for your goods to be readily available come such special occasions as Black Friday and Cyber Monday. Quite obviously, the December holidays of Christmas, Hanukkah and Kwanzaa send consumers on missions to buy gifts. If your store is low on stock, you will potentially lose customers to your competitors.

However, ordering enough inventory increases your chances of capitalizing on holiday sales. Not to mention, being well stocked gives you more flexibility with promotions and discounts. “If stock levels can’t keep up with customer demand, you’ll end up with sold-out products before the holiday season ends,” warns Cogsy, “And since many consumers (as you know) switch retailers when faced with a holiday stockout, you’ll also miss out on sales.”

Avoid losing customers to your competition.

How can you avoid major disappointments among members of your customer base this holiday season? Don’t run out of stock! Stockouts don’t just lead to immediate lost sales. They can also negatively impact customer loyalty. Shoppers know that they have numerous options. During the always-busy holiday rush, sitting and waiting for your shelves to re-stock is not an option many people will go for.

Order ample inventory well in advance of the rush so that your customers will have their trust in your brand reinforced. “As the adage goes, stores need to have the right product in the right place at the right time,” says Impact 21, “A strong inventory management strategy positions your business to sustain accurate inventory levels, which is foundational to building a loyal customer base.”

Adequately support your holiday campaigns.

This is certainly the right time of year to launch new promotional campaigns. As you know, holiday shoppers are always looking for ways to save. Naturally, your promotions will work best when customers can rely on finding the items you are advertising. A great way to support your marketing efforts is to be well-stocked. It provides you with the greatest chance of having customers take advantage of your deals.

“Special offers and promotions are effective, but not when you run out of the items you’re promoting,” affirms Jonny Parker of Fishbowl, “Inventory holding enables you to meet increased demand so you don’t leave customers high and dry. And if you accidentally overstock during a normally strong period of seasonal demand, you can run a promotion or kit items to move the excess inventory out.”

How can Synergy Merchants help you with your inventory orders?

For many years, our clients have been taking advantage of our unique merchant cash advance program to purchase new inventory. Please don’t hesitate to call us at 1-877-718-2026 or email us at info@synergymerchants.com to learn all about how our program can help you. You can also apply online for a free, no obligation quote!