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Many business owners assume that the quality of their products or services is what matters most to customers. While it’s certainly important to offer high-quality offerings, studies have shown that customers place an even higher value on exceptional customer service. In fact, customer service itself can be a great marketing strategy, as happy customers are more likely to recommend your business to others.
How does excellent customer service please shoppers more than quality products and services?
It makes them feel valued and appreciated.
When a business goes above and beyond to address a customer’s needs or concerns, it creates a sense of loyalty and trust. This is especially important in today’s age of online shopping, where customers may feel disconnected from the businesses they buy from. By providing a personal touch and excellent customer service, you can make your customers feel like they’re part of a community.
“If you have a few clients who are very loyal to you and do a lot of business with you, create a VIP list of just those individuals,” suggests Kayla Sloan on Due.com, “You could host a special sale just for them, or open your business during off hours for a special VIP event. Of course, you still want to treat all of your clients and customers like they are queens and kings. Having a VIP list simply acknowledges the volume of business some of your clients do with you and thanks them for their patronage.
It shows that you care about the customer experience.
Your products or services could be top-notch. However, if your customers feel like they’re just a number to you, they will be less likely to return. On the other hand, if you take the time to listen to their needs, answer their questions and provide solutions to their problems, they’ll feel more invested in your business. This is why customer service itself can be a great marketing strategy. Happy customers are more likely to share their positive experiences with others.
In fact, studies have shown that word-of-mouth marketing is one of the most effective ways to attract new customers. According to a study by Nielsen, 88% of customers trust recommendations from friends and family over any other form of advertising. This means that by providing exceptional customer service, you’re not only pleasing your current customers, but you’re also potentially attracting new ones through word-of-mouth marketing.
It creates positive emotional experiences.
Customers are more likely to remember how a business made them feel than the specifics of the products or services they purchased. If a customer has a positive emotional experience with your business, he or she will be more likely to return, even if they can find a similar product or service elsewhere.
It’s also important to note that exceptional customer service isn’t just about addressing problems or concerns. It’s about going above and beyond to exceed a customer’s expectations. This can mean offering personalized recommendations, providing additional resources or information, or simply being friendly and approachable. By providing exceptional customer service, you’re not just meeting a customer’s needs, you’re exceeding them and creating a memorable experience.
How can Synergy Merchants help you to please your customers?
Call us at 1-877-718-2026 or email us at email@example.com to learn about how our unique merchant cash advance program can quickly fund your business needs. You can also apply online for a free, no obligation quote!