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A Guide To Opening New Locations For Restaurant Owners

You have been enjoying some pretty fruitful days at your restaurant as of late. Congratulations! It’s pretty clear that people are enjoying both the atmosphere and eats at your fine establishment. So what is the next step for the business? Could people in other areas be enjoying the ambiance and deliciousness that your eatery offers? Perhaps, it’s time to expand. What are the all important steps you should be taking to open a new location for your restaurant?

Conduct market research.

Conducting thorough market research involves analyzing a few key factors. They include the demographics, competition and consumer behaviour in the area where you plan to expand. Look for locations that have a high demand for your type of cuisine. As well, consider factors like foot traffic, nearby businesses and local trends. Understanding the market will help you make informed decisions about the viability and potential success of a new location.

“If you’re opening your concept in a college town, you may guide much of your decisions to cater to the millennial and post-millennial student population,” highlights Amanda McCorquodale of 7shifts, “However, you still need to consider how you will meet the needs of customers who are the families visiting students, university staff, sports fans and any locals who are not associated with the school.”

Choose the right location and create a smart business plan.

The success of your new spot largely depends on its physical location. Consider factors such as visibility, accessibility, parking and proximity to your target market. Evaluate the lease or purchase terms carefully. You have to take into account the length of the lease, rental costs and any restrictions or conditions that may affect your business. Also, be sure to assess the potential for growth and expansion in the area to ensure long-term viability.

Once you have identified a promising location, you will have to develop a comprehensive business plan. Outline your goals, target market, financial projections and operational strategies for the new space. Staffing requirements, supply chain logistics, marketing strategies and any unique challenges specific to the new location are factors to consider. A well-thought-out business plan will serve as a roadmap for your expansion and help secure financing if needed.

Secure financing.  

Whether you plan to fund the expansion through savings, loans or investors, securing financing is a critical step in the process. Prepare a detailed budget that accounts for all expenses involved in opening and operating the new location. This includes lease or purchase costs, renovations, equipment, staffing and marketing. Having a clear understanding of your financial needs will help you secure the necessary funding and avoid cash flow problems down the line.

Many small business owners throughout Canada assume they will never be able to afford their plans to expand. This is where Synergy Merchants can assist you. Our unique merchant cash advance program can get you the funding you need within 24 hours, helping you to put your expansion plans into action right away! Contact us to get a free, no obligation quote today! Call 1-877-718-2026 or email You can also apply online!

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