4 Steps To Being The Owner Of The Summer’s Hottest Shop

In our last blog, we delivered some strong tips for how to make stellar service your store’s summer strong suit. We suggested offering refreshments, keeping cool temperatures in your store and designing a summer-specific loyalty program. They’re all great ways to keep customers coming back. In today’s blog, we’ll take a look at some steps you can take to help you become the owner of the summer’s hottest shop!

Here are four:

1. Enhance your outdoor space.

Needless to say, the summer presents us with warm and sunny weather. It’s the perfect conditions for taking your business outside. If you have a decent outdoor space in front of your place of business, set up an outdoor lounge. Make it the perfect spot for tired shoppers to take breaks or for parents to relax while their children play. Naturally, you should make the outdoor area an extension of your store, complete with product displays and inviting signage.

“59% of survey participants have increased the usage of their outdoor space over the last two years,” reports Greenhouse Grower, “During the pandemic, consumers adapted to spending more time at home, and appreciate the mental and emotional value of their outdoor space.”

2. Personalize your service.

During the summertime, your business is bound to welcome a diverse mix of customers. We’re talking about both tourists and locals with different needs. Make it a point to train your staff to engage with customers so that they can get to know their unique preferences. This will enable your team to offer product recommendations that are tailored to individual tastes. Be sure to use customer data to send personalized promotions and follow-up communications.

As reported by Patrick Grieve of Zendesk, “seventy-six percent of survey respondents expect personalized experiences, which could include (but is not limited to) engagement over their preferred contact method, account type or status, and product recommendations based on purchase and search history.”

3. Actively seek and act on customer feedback.

Arguably, there is nothing that will please your customers more than making changes based on their recommendations. This summer, set up some easy-to-use feedback stations in-store. Alternatively, you can send follow-up emails after purchases to request reviews. Incentivize feedback by offering small rewards or entries into a summer giveaway. When you listen to your customers, you show that you value their opinions. This can work wonders!

Rapidr reports that 70% of unhappy customers whose issues were resolved in their favour said they would return to purchase from that company again. “By collecting customer feedback, you can gauge what your users like and dislike and their positive and negative experiences with the product,” says their website, “It will help you develop strategies to meet or exceed your customers’ needs and manage customer lifecycle.”

4. Apply for a merchant cash advance.

No matter which strategy you pick to make your store a summer hot spot, you’ll need some funding to help you. At Synergy Merchants, we make it easy for you to get your hands on quick cash through our unique merchant cash advance program. In fact, you can be approved for and receive funding within 24 hours!

For more information, please don’t hesitate to call us at 1-877-718-2026 or email us at info@synergymerchants.com. You can also apply online for a free, no obligation quote!