What do you own that you would be willing to put on the line in…
Do you have plans to launch a new business? In our last blog, we listed some ways to help you get your startup business off the ground. They included demonstrating what you are best at, making smart financial decisions and placing emphasis on unbeatable customer service.
Here are four more steps to successfully launching your startup business:
1. Build a strong social media following.
In today’s world, no business can truly become reputable without a strong social media presence. Modern-day consumers are quick to check out the social media accounts of businesses before supporting them. Are you posting relevant and interesting content? Do you interact with friends and followers? As Patrick Maloney alerts on StartupGrind.com, building up your Twitter and Facebook followings will require more than just posting marketing messages.
“You can launch a crowdfunding campaign in order to reach a wider audience as you educate the public about your business or product,” he suggests, “Even if you do not require funds from crowdfunding, it is an excellent method of gaining buzz and buy-in from possible customers as they emotionally and financially invest in your business.”
2. Highlight what makes your brand unique.
What makes you different than anyone else? What you have to offer is likely offered elsewhere. However, there has to be a reason that consumers choose your brand over others. What makes you special? Focusing on your brand’s uniqueness should be a key element of all of your marketing. This will help to bring your business attention before its official opening day.
“Any startup that is entering a competitive market needs to find the several key differentiators it has with the leaders in the industry and focus on those points,” offers Steven Job of Constellix on Forbes.com, “Clients will not leave a market leader unless there is a clear difference and reason for them to move. Really focus on these points, and if they are not important to your future clients, get ready to pivot and change your message quickly.”
3. Don’t be afraid to ask for helping hands.
Do you know other entrepreneurs? Are there any business owners in your family? Can you reach out to an expert in your industry for advice? Get as much feedback as you can. You’re not necessarily going to follow every tip you’re given. However, gaining a wealth of information will only assist you in getting your startup business off to a good start.
Maloney suggests that you ask your family and friends for guidance. “No matter what the scope of your business is, your family and friends may be able to help,” he writes, “Even if they do not have experience with launching start-ups, they’re consumers, meaning they are able to offer you objective feedback about your product and name, as well as marketing efforts.”
4. Get a merchant cash advance.
Could you use some business funding to help get your new business off the ground? Synergy Merchants’ unique merchant cash advance program enables all types of business owners to get their hands on much-needed extra working capital. Regardless of your credit history or length of time in business, you can be approved in less than 24 hours!