Merchant cash advances come in pretty handy for Canadian business owners all year long. But, it’s during the quickly-approaching holiday shopping season that they arguably are most effective. This is because most retailers across our nation anticipate a surge in sales when the holiday shopping season starts. As a result, they generally need to stock their shelves with more inventory. However, no laurels should be rested upon as sound marketing strategies also need to be employed to promote greater sales.
What this all chalks up to is the need for Canadian retailers to invest in their businesses during the holiday season. Between ordering more products and advertising their brands, business owners require extra working capital during this time of year more than any other spot on the calendar. This is where Synergy Marketing’s unique merchant cash advance comes into play! It greatly helps with getting the necessary money to make for successful holiday periods.
Here are three ways merchant cash advances can help to boost holiday sales:
1. They can help you to invest in training new and old staff. Needless to say, you will be busier than ever over the next couple of months. And because you’re likely to encounter many new shoppers, it’s important that your staff members are well-trained to handle increasingly hectic work shifts. Making sure that they are well-versed in your products and promotions as well as strongly reminded them about the need to be courteous and polite will help to boost your brand’s reputation in the coming weeks.
On Inc.com, Julie Gordon stresses the need for additional training in preparation for the holiday season. “For holiday shoppers, ’tis the season for frequent bouts of panic,” she writes, “Help ease your customers’ anxiety by emphasizing exceptional customer service. This may mean specific training sessions for your current staff or adding temporary help to meet a holiday rush.”
2. They can help you to launch holiday events. Is it really the holiday season without a slew of parties to attend? Host a company’s in-store event that will be one to remember for the ages. Invest in a celebration that will attract customers in your community so that you can have opportunities to turn them into future loyal customers. On BusinessNewsDaily.com, Turning Technologies CEO, Mike Broderick suggests that you spread the holiday spirit within your community.
“Community ties are an important business asset, and the holidays offer many opportunities to strengthen local connections,” he offers, “Depending on the activities available at your location, you could participate in local holiday decorating contests or sponsor municipal New Year’s Eve celebrations. A holiday gift tree – in which employees show their community spirit by buying presents to be donated to families in need – is another great way to spread holiday cheer and make a real difference.”
3. They can help you to provide gifts to your customers. Put a little extra money into a marketing strategy that is bound to work during the holiday season. After all, it is the season of giving, is it not? Show your customers that you appreciate them by either providing them with free perks, gift cards and discounts or, at the very least, written messages that express your gratitude. As Gordon points out, the act of giving to your customers helps to inspire customer loyalty.
“Customers love to be appreciated, especially those loyal to your business,” she insists, “Some simple ways to show how much their business means is through personalized email messages or invites to customer-appreciation activities. Social media and email are quick, effective (and often free) means of targeting loyal customers, enabling you to highlight holiday-themed contests, new services or merchandise, or return-customer holiday discounts.”
For more information on our merchant cash advance program or to speak with one of our licensed funding specialists to get a free, no obligation quote, simply call Synergy Merchants at 1-877-718-2026 or email us at email@example.com.