3 More Flavourful Ways To Make Your Eatery Stand Out From Others

In our last blog, we revisited the always-relevant concept of eatery advertising. Especially with the start of summer just a week away, we thought it important to offer up some mouth-watering marketing moves for restaurant owners. They included making your social media presence sizzle, engaging in flavourful email marketing and developing a delectable loyalty program.

Here are three more flavourful ways to make your eatery stand out from others:

1. Encourage awesome online reviews.

Our last blog highlighted the importance of word-of-mouth promotion. There’s no question that, in today’s world, the majority of it occurs online. In addition to social media content sharing, online reviews on platforms like Google, Yelp and TripAdvisor are tremendously influential. Ask your happy customers to post reviews of your restaurant. Be sure to respond to those reviews, both positive and negative. Share glowing reviews on your website and social media.

“Positive reviews are the building blocks of trust,” writes Charo Mel Peters of Australia’s Restaurant’s Marketing, “Potential customers are more likely to trust your restaurant if they see excellent comments from previous customers. In the competitive restaurant sector, trust is a valuable commodity, and Google Reviews is a great tool for earning it.”

2. Utilize professional photos and videos.

They say that “a picture is worth a thousand words”, right? Well, in the restaurant industry, a picture can be worth a thousand customers! Invest in professional photography and videography to capture the deliciousness of your dishes. Proudly display these visuals all over your website, social media accounts and marketing materials. Include short, engaging videos that showcase your chef’s skills, special recipes and the vibrant atmosphere of your eatery.

“We eat with our eyes first, and mouthwatering visuals are the ultimate appetiser,” notes Peters in a separate article, “That’s the reason why restaurants need to have great pictures and videos. They’re the perfect appetiser, displaying your culinary masterpieces in all their mouthwatering splendour. People can’t help but envision what it tastes like when they view a photo of your exquisite chocolate cake or perfectly grilled steak.”

3. Offer sweet seasonal promotions.

As we pointed out, summer starts in a week’s time! It’s the perfect time of year to offer seasonal promotions such as limited-time dishes or themed menus that celebrate certain holidays. You might want to consider hosting special events like wine tastings, cooking classes or themed nights that align with the summertime. Keep your offerings fresh and timely to ensure that your restaurant stays top of mind.

“Seasonal events are a way to draw large crowds,” says Lauren Platero of Revolution Ordering, “It’s also an effective strategy if you’re launching something new…Restaurant and bar event ideas with themes generate awareness for many reasons. Some people feel loyal to events like the Super Bowl, whereas some prefer holiday parties. Regardless of your choice, make sure to make it an enjoyable and memorable experience for all.”

No matter the advertising strategy you choose for your restaurant, the Synergy Merchants team can help you to afford it. To learn all about our unique merchant cash advance program, please don’t hesitate to call us at 1-877-718-2026 or email us at info@synergymerchants.com. You can also apply online for a free, no obligation quote!