There are many different ways that Canadian merchants choose to use their merchant cash advances. One of the best things about Synergy Merchants’ program is that it allows our clients to do with their money as they please. Unlike with bank loans, no detailed business plans are required in order to be approved for the money. What merchant cash advance recipients do with their advances is their business!
Of course, it only makes sense for those cash advances to be invested back into their businesses. And, in some cases, the choices for ways to grow a small business are no-brainers. In today’s blog, we’ll take a look at some of the common sense ways that small business owners should invest their merchant cash advances into their companies.
Here are three:
1. Hire a web designer and blogger. Content marketing plays a huge role in the success of small businesses these days. And that’s because the internet is where most Canadian consumers go to first in order to locate product information, research your industry and compare prices. If you don’t have a strong online presence, you’re truly missing out on attracting a large number of customers.
Small Business BC practically insists that you either get tech-savvy or hire someone who is. “The first thing people do when looking for a business or product, is look it up online,” insists the website, “And, if you’re not online, you’re missing out on reaching those customers. 50 percent of consumers say they are influenced by online content – so what are you waiting for?”
2. Advertise in local newspapers. There’s no question that the internet is a go-to destination for shoppers all over Canada. But it shouldn’t be discounted that newspapers are still in circulation. And there are still many people who look through them in order to locate information about products and services that they’re interested in. Don’t forget that newspapers ads can also be viewed on their websites.
“Placing ads in several newspapers offers a wide visibility that even includes the papers’ online readers,” informs Small Business BC, “Check if the newspaper has a column dedicated to new businesses and suggest a profile of your company. If you have the budget, publish an advertorial that highlights your company’s history, successes and specialties.”
3. Get networking in person. It doesn’t matter how popular the internet is, nothing beats a face-to-face meeting. By networking with like-minded entrepreneurs and consumers alike, you greatly improve the public perception of your brand. Small Business BC highly recommends that you attend trade shows, seminars and conferences to put your company in a position to be introduced to a variety of new people.
“Choose only those that offer maximum visibility and attract your target customers,” they advise on their website, “You can also register your business with the Canadian Business Network, a federal government sponsored database that features more than 50,000 companies. Most importantly, join your local Chamber of Commerce or business association, as they offer a multitude of tools for their members.”
At Synergy Merchants, we’re happy that our unique merchant cash advance program has helped such a large number of small business owners in Canada to grow their companies. For more information about our program or to speak with one of our licensed funding specialists to get a free, no obligation quote, simply call Synergy Merchants at 1-877-718-2026 or email us at firstname.lastname@example.org.